The Nita

Coke has an ad in the Olympics. Iconic "Canadians enjoying hockey" shots, leading to a series of shots going towards a goal net that say something like Let's make sure the whole who know who's game they're playing.

The evil giggling part of me points out that Coke isn't a Canadian organization.

"Say what you like about those of us in the marketing business. At least we recycle." - Terry O'Reilly

Something you should know, that will help give perspective. I have, over the years, been called frigid once or twice. Bluntly put, I'll happily sock anyone who does this to anyone any more. Far as I can tell, it's a lovely made up disease to convince people they have to spend more money "fixing" themselves, and feeling like they don't measure up to someone else's expectations of what their sexuality should be.

Uh - excuse me, who the hell other than the person who's sexuality it is should be deciding if it's "up to snuff" or not?

In any case, I was listening to CBC while doing my final edits. Ideas tonight had a woman, Leonore Tiefer, a PhD & (gods, I hate this word) sexologist, who's involved with something called the New View Campaign - which is challenging the current trend to medicalizing sex. Sex shouldn't be something you buy at the pharmacy. Intimacy doesn't need a pill, cream, ointment or other snake oil.

Gods be damned, but when I saw ads recently for FSAD ointments (FSAD = Female Sexual Arousal Dysfunction), I went, "Oh, someone decided to create a demand for Viagra For Women".

I understand why the drug companies are doing this - convince people there's something wrong with them, even if you have to make up the disease to do it, and they'll pay to fix it. That most North Americans don't have enough sexual education about their own bodies & how to pleasure them makes them convenient sheep.

I am studying marketing. I enjoy it. But yah - there are times when we are the bad guys.

From my instructor in the final assignment:

However, rule number 1 is that brevity is a virtue and rule number 2 is that brevity is a virtue.

Damn. So he's met my friends.

More "Group Work".

This is to teach us "how to work in teams like we would in the real world"

Uh - I've been in the real world for 20+ years now - I know what I'm doing and I know my ability to work in teams. Especially teams not of my own choosing, and at a distance.

*headdesk*

Ah, well. I've already started sending the bazillion emails off to this instructor too asking for clarifications and corrections. Whee....

Disintermediation:

The removal of intermediaries.

Cool. I actually learned something today.

The marketing class.

I'm up to date on my homework.

I'm actually working on an assignment that isn't due for 3.5 weeks.

I'm debating tearing into the major project to get my group kickstarted.

I'm thinking about spending part of tomorrow getting a headstart on the next chapter's reading.

Realising that if I pass or fail this course really doesn't matter, because the only person who wanted me to do it is me is remarkably freeing of any baggage.

Amusement is when you blog the instance of reading about the company that owns your LJ in your marketing text that has it as an example of good marketing segmentation.

[waves to the nice folks at SA and congratulates them on the nod in the introductory marketing text]